ARDENT MOTOR CO.
BEYOND THE LAST MILE
Client
ARDENT MOTOR CO.
Year
2026
Industry
AUTOMOTIVE
Services
SHOT ACROSS THE OPEN DESERT, BEYOND THE LAST MILE FOLLOWS A SINGLE VEHICLE MOVING THROUGH A LANDSCAPE WITH NO OBVIOUS DESTINATION. THE CAMPAIGN TRADES TRADITIONAL AUTOMOTIVE SPECTACLE FOR DISTANCE, DUST, AND RESTRAINT, POSITIONING ARDENT AS A MACHINE BUILT FOR PEOPLE WHO KEEP GOING AFTER THE ROAD RUNS OUT.
